Website Copywriting
Custom copywriting for your holistic, spiritual, or therapy website
Why Your Website is Important
The importance of your therapy services and how they can help people has to be initially conveyed to your potential clients through your website, social media, and online presence. Your ideal clients need to know that you are trustworthy, approachable, professional, and that you have the skills required to be able to help them to solve their wellbeing problems.
To do this, you need to have a high quality website, blog, and outline of your services, and show clearly how they can help. If you do not have these things in place, and your online presence is essentially just the same as any other practitioner. There is nothing to distinguish you and what you do differently to other people in your field.
As a result, you are more likely to attract people who are not very invested in what you have to offer through your practice. Often they are simply looking for the cheapest service. So, you end up with clients who do not show up, or who regularly cancel their appointments. Not only does this waste your time and energy. It can also be extremely frustrating and dis-heartening.
Your website, articles, and your unique message, are all highly important in building a sustainable practice. They will help you to attract people who align well with the work that you do, and help you to continue doing work which you find meaningful.
There are a number of common reasons why website content gets pushed down the list of things to do. First, writing about yourself and how you can help does not come easily for many people who work in the healing arts. It can also be difficult to get clarity on exactly what your message and services are, and how they help, especially if you do not have marketing experience. Whilst putting yourself out into the world can bring a set of personal challenges. Finally, there are so many different things to do as a solopreneur, that often you simply do not have enough time to work on your content as well.
This is where we can help. We provide specialist writing services for coaches, therapists, and healers who want to refresh their website and share their therapeutic message more effectively. So that you can transform more peoples lives through the services you offer, and make a living doing work that you love.
Suggested Pages
- Website Homepage: Initial information about your practice
- Start Here: All the important links to your offerings
- About Me: Introduction to who you are and why you do this work
- Contact: How and where clients can contact you
- About You: Who you work with and how you can best help
- Services: Heart-centred information for potential clients
- Core Blog Posts: Key insights into how you can help
Ethical Copywriting for Holistic Therapists, Coaches, and Healers
We have a small team of copywriters who are also qualified and experienced healing practitioners. So, they understand exactly what is involved in running a successful practice. They can help you to you clarify your wellbeing message more effectively and attract people who are best aligned with the work that you do. All writing packages are supervised by me, Daniella, and I will make sure that you receive the best service in order to boost the success of your practice.
Your website can make the difference between people deciding to either book with you, or to whether they choose a different therapist. Make sure that your site conveys your expertise, and helps you to get the clients that you want to work with.
Here's what you can change on your website to take your practice up a level, and get more of your ideal clients to book in with you.
Recommended pages
- Who you help
- Important links page
- Problems you solve
- How you differ from other therapists
- Services that you offer
- How people can contact you
- Testimonials page
- Your professional background
- Your personal bio
- Why clients should work with you
- Your unique offerings
- Information for potential clients
As a healing practitioner, you don't want to be using the sleazy marketing tactics which are so common on the internet - it does not align well with the work that you do. Neither do you want to be writing generic or low-quality AI-generated content, as it brings down the level of professionalism that you want to convey to your potential clients.
With this in mind, our packages are tailored to your unique services, and personalised to your needs. They will save you time by bypassing the need to learn copywriting skills. Plus, because our writers are also therapists, this will bring a level of expertise and insight to your website which is only available through professional training.
Here are some of the other benefits you get by using our specialist copywriting services...
Benefits include:
- Review of your current practice
- Personalised information
- Therapy modality insights
- Coherent branding and images*
- Keyword research
- Combine pages and articles
- Written by experienced practitioners
- For coaches, therapists, healers
- Specialist copywriting for healers
- Inclusion of relevant SEO Keywords
- Professional knowledge
- Aligned with your unique services
Daniella Saunders
MA (Phil), BA (Hons), RGN, ITEC
Daniella provides support for holistic, spiritual, therapy, and wellness practitioners.
She helps them to make a positive impact in the world without compromising their own health or values.
Having worked in healthcare for over 35 years, Daniella has extensive professional experience in the NHS and holistic health.
Daniella has completed over 10 years of degree-level education,
and she holds qualifications in consciousness, philosophy, spirituality, health, and mind-body therapies.
Specialist Copywriting Packages for Coaches, Therapists, and Healers
- Refresh: Upgrade your website. Includes 5 x website pages or premium blog posts for showcasing your practice and services. Custom-written pages to support your business goals and promote your therapies. Clarify what you do, and how your services help your potential clients. (around 10K words)
- Revitalise: Custom content creation package. For people who want to create a new website, or completely refresh their existing one. Includes 10 x custom-written pages or premium posts (around 20K words). Written to highlight your services, the problems that you solve, and clarify why clients should work with you.
- *Free Bonus: We will also upload the content for you, create your page layout, and add some images directly into your Wordpress, Wix, or Squarespace website.
- All plans include a review of your current website, services, and your niche, so that your unique content is well aligned with your goals.
- Written by experienced and qualified practitioners in holistic health, who understand your copywriting requirements and the services that you offer.
- Usual turnaround time is 7 to 14 days. Please check before booking if you need a quick completion date.
- If you are unsure about your message, services, or general requirements, you are welcome to add an individual consultation with Daniella at the checkout.
